The Executive Masterminds group meets on a monthly basis on the 3rd Friday of the month, from 9:00am – 10:30am. Each member joins with the agreement that they will fully invest themselves in attending the group and learning about their own business issues as well as supporting other group members with theirs. Each session focuses on a specific business goal or challenge of one member of the group. This focus person describes her business challenge in detail (both in writing before the scheduled meeting and then briefly verbally), responds to other members’ clarifying questions to learn more about the full spectrum of the issue in question, listens to feedback from each individual in the group framed as “if it were me, I would try”.. The focus person then chooses which recommended actions she commits to take over the month before the next meeting. Each member of the group reports their “takeaway”- what they learned for themselves and their business that meeting. The next month, that previous focus person reports back on the success of her actions she committed to as a result of her Masterminds session. Then the focus person for the present month describes the issue they are presenting and the process continues. This powerful format enables both clarity and accountability for the individual business owner. Not surprisingly, all members gain wisdom about their own similar business challenges in the process of focusing on one woman’s issue each time. The facilitators frame each session with a central concept and offer challenging takeaway queries that each participant can use to deepen her learning between sessions.


  • Typical focal topics participants bring to discuss in sessions include:
  • Partnership issues
  • Employee relations problems
  • How and when to delegate or outsource critical business functions
  • Decisions to add new employees, or terminate existing staff
  • Financial issues including cash flow concerns, when to increase fees or prices, and effective collection strategies
  • General business strategies, such as “Should I develop this new product or service?” “How can I best share a sense of urgency with my staff?”
  • Reviews of marketing plans, web sites, brochures or advertisements
  • Company name choices and changes
  • Big picture perceptions of a member’s industry or profession


  • Outcomes for participants have included:
  • New and strengthened relationships with other business owners who serve as an ongoing sounding board
  • New perspectives
  • Increased self awareness/reduced blind spots
  • Development of a more focused business strategy
  • Increased confidence
  • Thoughtful risk taking
  • Identification of new revenue streams and niche markets


  • Any NAWBO Richmond member in good standing may submit an application to participate in the program. Please note, an individual’s membership must remain current through the duration of the program in order to continue participation.
  • This program is limited to 12 participants. Applications will be reviewed and consider in the order in which they are received.


The 2016/2017 Executive Masterminds program will begin October 21, 2016 and conclude on August 18, 2017.  Applicants should understand that they are agreeing to this length of time when applying for the group.


The 2016/2017 Executive Masterminds group will meet from 9am – 10:30am the third Friday of every month October 2016 – August 2017. All meeting will be held at Hirschler Fleischer, Edgeworth Building, 2100 E. Cary Street, Richmond, VA 23223.


$250 per participant and is a business deduction.  Payment must be received at the time of application and is non-refundable unless an applicant can not participate due to a conflict of interest with another participant.


This review process will take place under the oversight of the President Elect for the NAWBO Richmond Board of Directors.

The group will be announced no later than October 30, 2016.

Executive Masterminds Application 2016

Thank you for your interest in the 2016/2017 Executive Masterminds program. Making the time to working on your business is a great investment!

Please complete the form below to be considered for the 2016/2017 session. Your application will be reviewed and you will be contacted via email by NAWBO Richmond no later than October 30, 2016 notifying you of the status of your application and participation in the program. If you are accepted, payment is due within 72 hours of notification.

Deadline for application is October 18th. Application will be considered in the order which they are received. There are 6 positions available for the 2016/2017 Executive Masterminds program do don't wait too long to apply!


Applications for the 2016/2017 Executive Masterminds program are now being accepted. Applications will be considered in the order which they are received.

All applications will undergo an internal review process to ensure there are no competing businesses within the group. In the event of a conflict, applicants will be admitted based on the date of the application submission.

Apply Now


Kate Deaton, M.S., ACC, CPCC of DaVinci ReSources is a professional coach who works with entrepreneurs, individuals and teams. Her approach supports clients to experience and develop their own unique way of presenting themselves, their businesses, achieving their goals and making their mark on the world.  Kate brings warmth, humor and insight to coaching while challenging clients to lead their businesses, teams and lives with their best foot forward. She creates opportunities for clients to experience shifts in perspectives, get unstuck and out of their own way while developing new, more effective habits. Kate is a small business owner, and is adjunct faculty with the business department of Virginia Commonwealth University, teaching leadership and coaching skills in the Fastrack Masters of Information Systems. She holds an ACC certification with the International Coach Federation as well as being a certified co-active coach through The Coach’s Training Institute. She earned a B.S. degree in Kinesiology, the study of the human body in motion, and an M.S. in Occupational Therapy. In addition, she is certified in Therapeutic Listening, is a trained facilitator of the “Examining Your Immunity to Change” process and workshop delivery, a charter practitioner in The Empowerment Dynamic, certified in The Leadership Circle 360 and is working on a book on overcoming self-sabotage and achieve success. Connect with Kate at davinciresources@hotmail.com

NAWBO Richmond
P.O. Box 3632 
N. Chesterfield, VA  23235 

For more information please contact info@nawborichmond.org or
call (804)346-5644 

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